"Developing successful
OTT with high quality of service requires technical expertise, know-how and
excellence"
Ivan Dulguerian, Chief Marketing Officer, Arkena.
Arkena has been created as a new
entity for almost two years now, as a result of the merger of the activities
from Cognacq-Jay Image, PSN, Qbrick and SmartJog. With the aggregation of all
the expertise from these TDF Group subsidiaries, Arkena is able to offer global
end-to-end solutions to address the new challenges of the media industry.
A digital revolution is taking
place within the entertainment industry. Workflows, in both production and
distribution, have changed in order to meet the demand of a globalised market.
The video content lifecycle has changed dramatically and is reaching very high
levels of complexity.
For more than 10 years, the
Arkena companies have been assisting production and distribution companies on
different aspects of their workflow. Through the Cloud4Media solution, Arkena
proposes a fully managed service that provides an easy workflow design
interface along with secure, fast and reliable file transfer delivery, asset
storage capability and cloud-based transcoding services to adapt content for
multiscreen delivery. Cloud4Media and its brand new Business Process Manager
called Harmony are at the centre of the workflows of leading content producers
and broadcasters achieving significant efficiency improvements for these
businesses.
Through the emergence of OTT, the B2C distribution of content has also significantly changed over the last few years. The increase of bandwidth availability to end consumers and multiplication of connected devices has led to new ways of distributing content across many new devices. OTT is changing traditional viewing habits by giving the audience greater control over the way they consume video content. All major broadcasters are developing on-demand services as a way to increase interaction and stickiness with their audience. OTT has created opportunity for niche thematic channels and large content distributors alike to offer easy-to-deploy services directly to their audience.
Developing a successful OTT service with high quality of service requires technical expertise, know-how and excellence. Arkena has proven to be a trusted and reliable partner with strong skills to offer turnkey OTT solutions. Arkena has a comprehensive knowledge of all the required components: from the back-office system to the transcoding features including live head-end. We have assisted many leading companies transforming their offering to include OTT: content providers, broadcasters, telecom operators, new pure-players…
OTT “broadcast-like” services
require the highest levels of quality, availability and reliability. Thanks to its
expertise and infrastructure, Arkena is uniquely able to provide and guarantee
a complete end-to-end OTT solution.
Join Arkena at Africa's premier show discussing the future of broadcasting: TV Connect Africa
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